On the product or packaging
Article 16(3) requires the name and contact details of the responsible economic operator on the product, its packaging, the parcel or an accompanying document.
Your EU Responsible Person under the General Product Safety Regulation
Under the GPSR, a consumer product may only be placed on the EU market if an economic operator established in the EU is responsible for it. Its name and contact details have to be visible, so in most cases you can check without asking anyone.
Article 16(3) requires the name and contact details of the responsible economic operator on the product, its packaging, the parcel or an accompanying document.
For a manufacturer outside the EU, every distance-sales offer must show the name, postal and electronic address of the Responsible Person (Article 19). On marketplaces it is usually in the product safety or manufacturer information section of the listing.
If neither shows it, ask the seller or brand for the Responsible Person's name and address. A business that sells legally in the EU can answer straight away.
Article 16(1) GPSR refers to the economic operators listed in Article 4(1) of Regulation (EU) 2019/1020. The Responsible Person must be established in the EU and be one of these:
| Operator | When |
|---|---|
| Manufacturer established in the EU | The manufacturer itself is in the EU - no separate Responsible Person is needed. |
| Importer | An EU company that places the non-EU product on the market. |
| Authorised representative | Appointed by the manufacturer with a written mandate covering the GPSR tasks. |
| Fulfilment service provider | Only where none of the operators above is established in the EU. |
The GPSR does not create a database of Responsible Persons, unlike for example EUDAMED for medical devices. The checks happen on the label and in the listing: market surveillance authorities and marketplaces look for the details there. Safety Gate publishes alerts about dangerous products, not a list of representatives.
If you sell under your own brand from outside the EU and your listings lack these details, marketplaces can remove them. Check whether you need an EU Responsible Person.
No. The GPSR does not set up a register. The Responsible Person's name and contact details must appear on the product or its packaging and in every online offer, and that is where authorities and buyers check.
Only a fulfilment service provider established in the EU, and only for products for which no manufacturer, importer or authorised representative is established in the EU.
No. If the manufacturer is established in the EU, it is itself the responsible economic operator and its own details on the product are enough.
What every offer must show.
What must be on the product.
How we act as your Responsible Person.
Note: This guide provides general information about Regulation (EU) 2023/988 (GPSR), not legal advice. Specific obligations depend on your product and supply chain. Last reviewed 5 October 2026.
Tell us where your company is established, what you sell, and where in the EU you sell it. Before you sign a mandate, we tell you what the next step is.