Your EU Responsible Person under the General Product Safety Regulation

GPSR Article 19: what your online listings must show

Since 13 December 2024, every distance-sales offer of a consumer product to EU consumers must show specific safety and traceability information - on your own shop and on every marketplace.

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Article 19 GPSR Applies to every sales channel Marketplaces: Article 22 Visible before purchase

The four required items

Name, registered trade name or registered trade mark of the manufacturer, and its postal and electronic address
Where the manufacturer is not established in the EU, the name, postal and electronic address of the EU Responsible Person (Article 16)
Information identifying the product, including a picture, its type and any other product identifier
Any warning or safety information to be affixed to the product or included in its packaging or accompanying document, in a language easily understood by consumers as determined by the Member State

Clear and visible

The information must be displayed in the offer in a clear and visible way - not only on request or after the order. Upload the manufacturer and Responsible Person details, product images and warning text for each EU storefront you sell in.

What online marketplaces have to do (Article 22)

Register with the Safety Gate Portal and designate a single point of contact for product safety
Design their interface so that sellers can provide the Article 19 information for each offer
Act on orders from market surveillance authorities to remove dangerous offers

That is why marketplaces ask sellers for Responsible Person details and can suspend listings that lack them. Requirements differ between marketplaces and change over time - check your seller account. See also GPSR for Amazon, Etsy, eBay and Shopify sellers.

Listing checklist

Manufacturer block

Name, postal address, email or web contact.

EU Responsible Person

Name, postal address and electronic address in the EU.

Identification

Photo, model or type, and batch or serial reference where used.

Warnings

The same warnings as on the pack, in the storefront's language.

Frequently asked questions

Does Article 19 apply to my own online shop?

Yes. It applies to any distance sale of a consumer product to EU consumers, whether through your own website or a marketplace.

Do marketplace listings need the EU Responsible Person's details?

Yes, when the manufacturer is not established in the EU: the Responsible Person's name, postal and electronic address must be shown in the offer.

Must warnings appear in the listing too?

Yes. Warnings and safety information that go on the product or its packaging must also be shown in the offer, in a language easily understood by consumers in the Member State.

Check whether you need an EU Responsible Person

Tell us where your company is established, what you sell, and where in the EU you sell it. Before you sign a mandate, we tell you what the next step is.

Free eligibility check