Only a website address
An electronic address is required in addition to a postal address, not instead of it.
Your EU Responsible Person under the General Product Safety Regulation
The General Product Safety Regulation makes every consumer product traceable to a person who can be contacted in the EU. Most of that information has to be physically on the product, its packaging or an accompanying document.
| Item | Requirement |
|---|---|
| Product identifier | A type, batch or serial number or another element that identifies the product, easily visible and legible for consumers. Where size or nature does not allow it, on the packaging or an accompanying document (Article 9(5)). |
| Manufacturer | Name, registered trade name or registered trade mark, and postal and electronic address - a single contact point (Article 9(6)). |
| Importer | For imported products, the importer's name, registered trade name or trade mark, and postal and electronic address (Article 11). |
| EU Responsible Person | Name and contact details, including postal and electronic address, of the economic operator established in the EU under Article 16, on the product or its packaging, the parcel or an accompanying document. |
| Instructions and safety information | In a language easily understood by consumers, as determined by the Member State where the product is made available, unless the product can be used safely without them (Article 9(7)). |
The identifier should be on the product itself wherever possible. The manufacturer's details go on the product or, where that is not possible, on its packaging or an accompanying document; the EU Responsible Person's details may also go on the parcel. For online sales, the same information must also appear in the product listing - see online listing requirements.
An electronic address is required in addition to a postal address, not instead of it.
A non-EU manufacturer's address alone is not enough; the EU economic operator must also appear.
Products without a type, batch or serial number cannot be traced in a recall.
Warnings must be in the language required by each Member State where you sell.
A type, batch or serial number or another element that allows the product to be identified, easily visible and legible for consumers, or on the packaging or an accompanying document where the product does not allow it.
Yes. The GPSR requires the manufacturer's postal and electronic address, and the same kind of contact details for the EU Responsible Person.
Yes. Article 16 allows the details on the product or its packaging, the parcel or an accompanying document.
A language easily understood by consumers, as determined by the Member State where the product is made available.
The same information in your product listings.
What sits behind the label.
The EU contact your label must show.
Note: This guide provides general information about Regulation (EU) 2023/988 (GPSR), not legal advice. Specific obligations depend on your product and supply chain. Last reviewed 5 October 2026.
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