Online listing requirements
What every EU listing must show.
Your EU Responsible Person under the General Product Safety Regulation
UK businesses are established outside the EU. To sell consumer products to EU consumers under the GPSR, they need an economic operator established in the EU and EU-compliant labels and listings.
| Market | General product safety rules |
|---|---|
| EU Member States | GPSR, Regulation (EU) 2023/988 |
| Northern Ireland | GPSR applies under the Windsor Framework |
| Great Britain | UK product safety law, separate from the GPSR |
Before Brexit, a UK address could serve as the EU contact. It no longer can: the economic operator responsible under Article 16 must be established in the EU. Update packaging and listings that still show only a UK address.
No. The economic operator responsible under Article 16 must be established in the EU.
Yes. Under the Windsor Framework, the GPSR applies to products placed on the market in Northern Ireland.
No. Great Britain has its own product safety law; sales to the EU still need GPSR compliance.
What every EU listing must show.
What must be on the product.
What the Responsible Person will check.
Note: This guide provides general information about Regulation (EU) 2023/988 (GPSR), not legal advice. Specific obligations depend on your product and supply chain. Last reviewed 5 October 2026.
Tell us where your company is established, what you sell, and where in the EU you sell it. Before you sign a mandate, we tell you what the next step is.